U.S. Ambassador, Miss Earth USA Launch “Eco Defenders”
Cinema Ad on Environmental Protection

 

 

 

Miss Earth Philippines Jeanne Harn (on right in back) invites us all to be Eco Defenders.  She is joined by Miss Earth USA Lisa (at left in the back); Engr. Ric Camaligan of the SM Leisure group (second from left in back); U.S. Ambassador Kristie Kenney; energy Under Secretary Mariano Salazar (second from right in back); and a group of aspiring Eco Defender schoolchildren.

 

 

 

            U.S. Ambassador Kristie A. Kenney and Philippine Energy Under Secretary Mariano Salazar spoke at the launching of a U.S.-supported cinema ad on environmental protection on Saturday, October 20 at the SM Mall of Asia.  Lisa Forbes, Miss Earth USA and Jeanne Harn, Miss Earth Philippines, and a group of schoolchildren who are aspiring “Ecodefenders” also participated in the event.

 

            The 60-second cinema ad, titled “Eco Defenders vs. Global Warming,” is geared towards elementary school children, ages 8 to 12.  The animated cinema ad is the first of four environmental ads featuring “Tips to Reduce Carbon Footprints.”  The ads will be aired free of charge in cinemas of SM Malls (Metro Manila, Iloilo and Baguio), Ayala Malls, NCCC Mall in Davao City and Blue Wave Marquinton Mall.

 

            The cinema ad project is co-sponsored by the Sustainable Energy Development Program of the U.S. Agency for International Development (USAID), the Philippine Department of Energy, Coca-Cola Philippines and SM Mall of Asia.

 

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