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February 5, 2004

Remarks by Chargé d'Affaires Joseph Mussomeli
before the Rotary Club of Cebu, February 5, 2004

(Remarks as Prepared for Delivery)

President Lozada, Presidents of the various clubs, Rotarians, guests, ladies and gentleman, maayong hapon kaninyong tanan.

It is a pleasure to be here with you this afternoon.

This is the second time for me to address a large group of businesspeople and community leaders here in Cebu. The first time was just after I arrived in the Philippines and I was invited to speak in front of the American Chamber. That was a year and a half ago. I cannot believe I have squandered the last year and half not visiting Cebu. What a waste. Cebu is such a welcome change from the busy and congested city of Manila. And having any excuse to escape my imprisonment at the US Embassy is appreciated. Now that the Ambassador is gone for a few months I will have to find more excuses for getting to Cebu.

I would like to spend a few minutes with you this afternoon talking about a subject that is crucial, especially since your elections are less than four months away. And that subject has to do with your future leaders. No, I’m not going to endorse any particular candidate. That would be a quick way to be sent back to Washington. The United States cannot support any candidate, even ones that have been strong, reliable allies to us for the last three years. We must remain neutral and simply support the democratic process. But I can talk more generally about the qualities and characteristics that leaders should have.

Last week, I delivered remarks at a seminar for 37 of the brightest young professionals in Filipino society today. For two days, these young leaders debated and discussed “Citizen Participation in the Electoral Process: Not Just A Vote." At the end of the weekend, the participants renewed their commitment to serve their country, to not yield to cynicism, and to build a stronger civil society, one person at a time. I can’t think of a more positive activity to ensure the future of Philippine society and its leaders.

When we say future leaders we mean it in its broadest, most inclusive sense: leaders in government, in the private sector, in non-profit organizations, in education, and in media. Leaders are needed in every walk of life - and at all levels - for a society to thrive and develop. Good political leaders alone are not enough to ensure good governance. Bad political leaders alone are not enough to ruin a society if that society has a cadre of good leaders in other areas, from its churches to its business to its schools.

Before this tour, my wife and I were last in the Philippines 18 years ago. We were here during the last years of the Marcos presidency and witnessed the incredible dedication of the Filipino people as they embarked upon a new course. In a way the Philippine revolution of 1986 seemed to usher in a new age of democratic transition throughout the world. Indeed, the last 18 years have witnessed the emergence of nearly 60 new, democratically elected governments. But many of them are fragile, plagued by corruption and entrenched elites.

Democratic processes are important, but the processes alone are not enough. I must confess that when we left 18 years ago we believed that the Philippines was on the threshold of great things. In many ways the Philippines has come a long way from where it was 18 years ago: the malls, the theaters, the new skyscrapers--but in other ways it remains on that same threshold. Still waiting for the greatness that is its right.

There are a lot of theories as to what has gone wrong. People cite corruption, inefficiency, and incompetence. Or the long, debilitating colonial period under Spain or the shorter, but still unhelpful colonial period under the Americans. But none of these reasons-or excuses-satisfy me. I have lived in many countries in my 23 year career in the Foreign Service and I have met no people smarter, better educated, more industrious and more talented than the Filipino people. So why does the Philippines remain on that same threshold 18 years after the overthrow of the Marcos dictatorship?

One possible reason is the notion of citizenship and the long, difficult process required of any society trying to develop a culture of civic responsibility.

The United States government understands that its support is needed to help newer democracies develop a civic culture. For example, assistance to the Philippine government during the early years of the restored democracy strengthened civil society and revitalized the country’s legislative and judicial systems. This sense of civic involvement helped empower the Philippines to survive a series of attempted coups and the divisive corruption scandal that culminated in Edsa II.

But we also realize that the processes of democracy in and of themselves are not enough. We need to explore the role of the citizen in ensuring good governance. When we assess those countries that have made the transition from authoritarianism to democracy, civic empowerment seems to hold the key to success. Civic responsibility creates an atmosphere that ensures the healthy functioning of state institutions that combat corruption, uphold the rule of law and defend a free media.

People often wonder how the Roman Republic lasted so many centuries, and many foolishly conclude it was the Roman armies that ensured Rome’s longevity. But they are wrong. It wasn’t the armies, the wealth, or even the laws of Rome that preserved the Republic for so long. What really ensured Rome’s success was one quality, the ancient virtue the Romans called “civitas.” Civitas. A devotion to their society that transcended even their deep devotion to their families. No one loved their sons and daughters more than the Romans, no one loved gold more than the Romans, no one loved a good business deal more than a Roman. But few Romans would sacrifice the welfare of their country to help their family, or to increase their own wealth, or to improve their own status. Civitas. Civic responsibility, the crucial key to a stable, prosperous nation.

Where communities are strongly engaged, people tend to have better health, better schools, higher economic productivity, less crime and more responsive government. One famous social scientist uses a concept he terms “social capital” to explain this phenomenon. He poses two hypothetical situations to illustrate the force of social capital. In combating street crime, if a city mayor had the choice of having 10% more police on the streets or 10% of all neighbors knowing each other’s first names, she should choose the first-name strategy as a more effective way of fighting crime. Or if a school board, in its plan to raise student performance, had to choose between 10% more teachers, or having 10% of the parents engaged in their children’s education, it would realize that greater parental involvement achieves better results. This is not to denigrate police or teachers. It is only to say that social capital is a powerful tool for accomplishing objectives crucial to the social development of communities. And this development will be guaranteed with future leaders who believe that good governance, a willingness to put the interests of the community ahead of one’s own interests and the interests of one’s family and friends, is the path Philippine society can and must take.

One small example of how we are helping develop this crucial civic involvement is right here in Cebu. The U.S. Agency for International Development has partnered with the Gerry Roxas Foundation’s Barangay Justice Service System to establish out of court mediation systems in 20 barangays in Cebu City and several more in the province. In Barangay Suba in Cebu City alone, the Barangay Captain resolves two to three hundred community disputes a month, turning those that can’t be personally resolved over to a local three-person panel for mediation. Actions such as these have resolved about 90 percent of 1,500 cases, cutting in half the backlog of cases coming to local courts in just two years. What is even more noteworthy is that the Barangay Justice Service System has mobilized 1,150 community volunteers as Barangay Justice Advocates, who are promoting the success of their mediation services as a model for the national justice system. So you can see that right here in Cebu, you have a powerful example of the impact of citizen involvement and the ripple effect it creates at the national level.

This social environment - one that fosters stability, rule of law, and corporate responsibility - is increasingly important to investors, especially American and other foreign firms that are interested in investing in the Philippines. You already have a solid group of companies that have chosen Cebu for their operations.

But if Cebu wants to capture new foreign investment, you have to build a reputation as a great place to do business and provide a predictable business environment. The regional competition for investment is strong, so you have to be stronger. Your success will depend greatly on how well you take care of the companies that have already chosen Cebu for their activities, whether they are foreign investors or Philippine investors.

If potential new investors see that companies in Cebu are plagued by local problems and worries, then they will invest their capital and resources in some other country -- someplace where they can focus on doing business, not on local distractions.

Because, you see, capital is a coward. It only goes (1) where it is safe, (2) where it is welcome, and (3) where it is profitable. You have to ensure that Cebu provides that kind of environment, and you have to prove it by your actions, not just your words.

Let me end with a now distant but haunting memory of my last stay in the Philippines. This story was told to me right after the “snap” election of 1986, but before Marcos was actually overthrown. The Filipino friend who told it to me swore it was the truth, but since Filipinos love a good story, perhaps it is just a story and one that has been repeated many times to many of you. Nonetheless, it is a story that strikes a chord with me even now after 18 years. I met my friend for coffee some time in mid-February 1986 and he told me how angry he was to find out that one of his best friends had decided to leave the Philippines to visit the United States. My friend asked, how can you leave your country now when we are fighting against Marcos? His friend replied, laughingly, “ Oh come on, I’ll be back after things quiet down here. Right now I just want to relax and go visit the “Land of the Free and the Home of the Brave.” Angry, my friend then answered: “You may be going to visit the Land of the Free, but you are leaving the Home of the Brave.”

And, of course, we know that bravery is not enough, and it is not sufficient. It needs that strong commitment to society, that civitas. But this is how I will always think of the Filipino people. The brave. The determined. Those that never give up. And those who are destined to become great leaders for your country’s sake. I wish you success in your many civic programs and know that the Rotary ideal of serving the community will bring success to your country. Mabuhay.

 

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